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JD Sports has also predicted its profits will be towards the top end of expectations, following a jump in sales over Christmas.
JD Sports’ revenues grew by over 10% in the 22 weeks to 31 December 2022, accelerating to more than 20% in the six-weeks to 31 December 2022.
“We understand money will be exceptionally tight this year particularly as many people wait for Christmas bills to land.
We are working together with our suppliers to battle cost inflation and we’re keeping prices low again this year with our biggest value campaign yet in January, price matching Aldi on around 300 of our most popular products.